Biopeptix UK required a clean, clinical style website to promote their range of skin care products. The web design needed to be an e-commerce style website, yet without any payment gateways, so the customers can simply view the products and place orders for wholesale. For flexibility I retained the e-commerce functionality in case they wanted to take online payments in the future.
VISIT BIOPEPTIX-UK.CO.UK
The Web Design
There is a national Biopeptix company that provide the products, so it was important to retain their brand identity and style. They already had a huge range of good product photos to use, I simply edited their photos to improve website speed and usability. I created a website style that reflected the main brand, yet was completely different in terms of responsiveness and ease of navigation.
Website Promotion & SEO
As with all of my web design projects, I have SEO in mind from day one. By utilising the main Biopeptix home page information, combined with their “About Us” information, I constructed a comprehensive / yet simple home page using all of this important text. I also made the home page extremely easy to navigate, allowing instant access to all products and product ranges, which will develop into decent search engine rankings in the future.
Clinical Marketing
I provided a range of digital marketing images and print files to accompany this project. It was a part of a larger project with a number of product ranges to promote, all of which required different marketing approaches. My other Freelance Design company is ModRed Design which I use to manage these projects.