Dr Brian Franks is a leading aesthetic practitioner & trainer, he needed an updated look & functionality of his website. His old web design was extremely busy & cluttered, and the main focus was to create a simple, bold home page that leads visitors to where we want them to go.
His main priority is to get people involved in his training courses, so we tried to make that the main focus, and make it very easy for visitors to find.
The website has a functional Events page where people can easily sign up for training courses. Almost immediately after launching the updated website, he began getting bookings. The events are easily managed & automatically expire after the date of each event.
The website is fully responsive / mobile friendly, and was set up with a good SEO plan. The old website was still using the same web address & was not bad on SEO, but we had to ensure we didn’t negatively affect the SEO, and made a few improvements regarding the updated business direction. We also set up a Reviews section, which is also great for SEO & provides good text content for the website.