The Greenwich Spa opened their clinic in London and required a clean, modern web design & branding to promote their services. They had a clear vision of what they wanted – very clean & minimalistic – and pointed out a few existing websites that they liked, so we had a good idea of how to create the website.
The website is built using WordPress, using a nice, clean theme which is very light & works well on all devices. We customised the theme to alter a few elements, using CSS to control the logo size, buttons & other custom elements.
The web design started as a basic brochure website, containing information about their services & a simple contact page. But we then developed it further, adding a Reviews functionality & a gift voucher e-commerce system, so customers can buy gift vouchers on the website, then download a PDF to be used in the clinic.
We also created a blog section, which will be added to over time. We instructed the owners on how to create blog articles, then how to share these articles on social media – all of which will greatly improve their search engine rankings.
They used Treatwell to manage their calendar & bookings, so along with the standard contact form, we created a button on each treatment page directing customers to their specific Treatwell booking page. We also included a snapshot of their Treatwell reviews on the home page, where they had built up a great reputation.
They also asked for a gift voucher system, so customers could pay for a voucher on the website, to be used in their clinic towards any treatment costs. We set up a basic e-commerce system, using PDF downloads as actual vouchers. So when a customer pays, they can download the voucher & present it to the staff on reception – either by printing it out or on a mobile phone.
Updates in 2020
During mid 2020 we re-designed the website, making it slightly more clean, modern & minmalistic. We also added a new range of cosmetic products to the shop, simplified the navigation & improved page loading speed.
Due to COVID-19 their Spa treatments were not available for a few months, so they needed to provide another source of income. We had already built an e-commerce system to sell vouchers, so we simply added another few categories for their cosmetic products.
The new web design & layout also improved user interaction & SEO, taking them to the top of Google for all local searches, it was important to out-perform all other local salons & clinics.