OVERVIEW:
The Skin & Body Wellness Center is a laser / skin clinic based in Miami, Florida. They required an updated web design to replace their old website, mainly to clean up the content, making it less busy & easier to navigate.
Visit: www.skintoday.com
Their website had not been updated for a number of years, so the layout & functionality was not well suited to modern browsing, and much of the treatment information was incorrect. All of which negatively impacted their search engine rankings.
As the website was built using WordPress, we were able to create a new theme for the website using our own servers. So we built a test theme using dummy text. When the clinic were completely happy with the new web design, we simply uploaded the theme to the live website & activated it. So all of the pages & information in the old website remained untouched – we just gave it a new look!
The old website contained an e-commerce shop area, but they decided to discontinue this because it was not generating any sales, and was unnecessary. We simply turned the e-commerce system off, but kept all products in the back-end of the website, in case they changed their minds in the future.