SMP Clinic required a logo & website design to launch their Scalp Micropigmentation treatments in Hertfordshire. The first stage was to create a logo, in which they wanted to use a silhouette of a male & female head, but we needed to simplify this to ensure it worked well in small & large formats.
The web design was required to look crisp, clean & professional, and to be responsive (mobile friendly) with a good SEO set-up. We took the text provided by the client & reworked it into structured content, to make it easily read by visitors & well ordered for search engines.
After the logo design & web design, they required a set of business cards, along with a few leaflets to start promoting the new clinic. Business card designs are often quite tricky to get right, due to the small area, and the details needed on it. We always try to keep our designs very clean & minimal, with no unnecessary frills.
As with any new website, it takes 4 to 6 weeks to climb up the search engine rankings. It is often a frustrating time for the clients and ourselves, as we need to constantly reassure the client that it will eventually work out.
And after 6 weeks, their website was indeed in an acceptable position for all local searches like ‘SMP Clinic Hatfield’ or ‘SMP treatments Hertfordshire’. And after a further few weeks, it climbed up to number 1 for the search term ‘SMP Clinic’, for nationwide searches.