Pay Per Click (PPC)

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Advert Campaign Management

We have been managing PPC / Google Ads campaigns for over 15 years. Alongside Facebook Ads and Instagram adverts. This longevity and experience allows us to arrive at solutions quickly, using the allocated budget effectively.

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Industry Experience

With experience in managing PPC campaigns for numerous companies, across many industries and with varying budgets, we know from experience that we use your budget effectively. The sales or leads that come in are the only statistics that matter.

 

Check out the competition

One of the first things we do when setting up a PPC campaign is to look at the competition, whether you have a difficult or easy task to get good results. Of course the budget can negotiate any challenges, but this needs to be identified at an early stage.

 
 

 
 

Fine Tuning Your Campaigns

Each company will have a specific service or product to advertise. Occasionally it takes a few weeks to whittle down the keywords to find the perfect balance, but this is done systematically by viewing the search terms and the success of each keyword over a period of weeks or months.

 

Keep it simple

We often find that reducing your keywords can have a positive effect. You should only be spending money on effective keywords, which means keeping it very simple. This then means that your entire budget can be spent on effective keywords, and not wasted on ineffective keywords.

 
 

 

Get in Touch

Find out more about our services…

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Ignoring the recommendations

In recent years, PPC campaigns have become more and more automated, using AI learning to populate your campaign and to provide recommendations to improve your campaign. This can work well for a small local campaign, but for a national campaign, it is important to know which recommendations need to be ignored.

After experimenting and a lot of trial & error, we have learned that you really need to ignore many of the AI recommendations, that are mainly encouraging you to widen the net, hence spend money unnecessarily.

 

Measuring the success

With the introduction of Consent Mode, regarding privacy and cookies, it is getting more complicated to measure the success of a campaign – or more expensive to do it properly. But there are many other ways to measure the success, without using tracking cookies.

 
 

 
 

Latest Projects

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Persebelle UK Web Design

Persebelle UK Web Design

Persebelle UK manufacture mesotherapy / mesoceutical cosmetics products, originating in Sevilla, Spain. To enter the UK market, they required a...
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XL Aesthetics Branding

XL Aesthetics Branding

XL Aesthetics is a new technology company that asked for a complete branding exercise alongside a professional website design and...
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Aesthetics Company Branding

Aesthetics Company Branding

One Planet Aesthetics provide clinical and cosmetic equipment to customers throughout the UK. I designed their logo and website back...
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TargetCool Web Design

TargetCool Web Design

TargetCool is a new device CO2 cooling device supplied by Cosmeditech. They required a dedicated website and comprehensive marketing campaign to launch the product, to raise the maximum
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E-50 Exosomes Web Design

E-50 Exosomes Web Design

The E-50 Exosomes web design project was intended to be as simple as possible, presenting the important product information on the home page. The purpose of the website was to introduce a new
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Salon & Clinic Web Design

Salon & Clinic Web Design

One of our responsibilities is to provide a professional web design, along with professional marketing services to every single customer who purchases a Cosmeditech device. Before this, we provided the same services
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Get in Touch

If you believe that your PPC could be improved, get in touch and we can provide a completely free, no obligation review of your campaigns.

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