Email Campaigns & Newsletters
With over 15 years of experience in sending and managing email marketing campaigns, it becomes easier to create effective emails and avoid the many pitfalls that you can encounter with email campaigns. Achieving a good open rate / click through rate is a matter of trial and error, but cutting out the errors in the first place can be invaluable.
Privacy matters
Of course it is more important now to get email marketing right, or even know whether it should be avoided. We set up opt in newsletter systems to keep it all above board, or we have managed gorilla campaigns where you need to be a lot more careful about who you are emailing.
We also create subscription areas for websites so you can start building a genuine list of options in contacts, which is always the most effective approach. But this can take time to implement.
Designing emails
Much like social media graphics or mobile websites, email graphics need to be small scale and bold. It’s also important to use optimised graphics, making the file sizes as low as possible. There is an art to creating a good email, taking into account the way people will view it when first opening the email, it should still give them an idea of what it’s about even without downloading the images. Using good typography and colours can give the email impact.
Email Marketing Platforms
It’s important to chose the correct email marketing platform for your business intentions, as once you start collecting contacts and generating email marketing campaigns, it’s important to stick to the same system so your contact lists remain consistent. We can advise on the most effective platforms for different intentions and business goals.
Some clients like to use platforms like MailChimp, which provides many tools to improve your email success and deliverability. But we can also advise on creating self hosted platforms which allows more control regarding your sending domain, which can be the more professional approach.
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