Why Experience Matters in Marketing
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In recent years most major advertising platforms have introduced AI tools that help you auto-generate an advert. With very little input, it is now extremely easy to generate an advertising campaign. Platforms like Google Ads and Facebook Ads just ask … Read More

Be cautious of Google Ads Advice
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From my own experiences with Google Ads campaigns, managing small and large budgets for over 15 years, I’ve learned which recommendations need to be ignored and which ones are actually valuable, using old fashioned trial and error. But it always … Read More

Does AI work in Marketing?
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There has been an explosion of web design and marketing companies in the last couple of years that use AI tools to generate much of their content. As a freelance designer working with numerous companies, I am often required to … Read More

Tips on Selecting a Marketing Company
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Digital marketing has always been one of those industries that has many grey areas, where the majority of marketing companies try to bamboozle their clients with technical jargon and vague statistics. I’m certain that most business owners will be approached … Read More

Salon & Clinic Web Design
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One of our responsibilities is to provide a professional web design, along with professional marketing services to every single customer who purchases a Cosmeditech device. Before this, we provided the same services

Print Advertising Design
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We design and produce a number of adverts each month for a variety of companies & products, mostly in the aesthetics technology industry. We have identified the best publications

WordPress Push Notifications Malware
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During July 2020 a number of WordPress websites that we manage were affected by the WordPress Push Notifications Malware hack. All of the affected websites were hosted on the same cloud platform

Blogging, Reviews & Social Media
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If you have some spare time on your hands, use it productively & make improvements to your website. In 4 to 6 weeks, you will see a rise in your search engine rankings

Handling a big Google Algorithm Update
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This article reflects on how the 2018 August Google algorithm update affected one of our e-commerce websites, and we take a look back at the steps we took to tackle this update.

Creating large format graphics for print
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We design & supply large format graphics for a number of clients, to be printed as exhibition displays, posters or banners. When creating the artwork it is good to know how the printing process

Which PPC Campaign is Most Effective?
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We take a look at the different types of PPC (Pay Per Click) advertising campaigns, and which are the most cost effective… or best value for money. This is not necessarily a step-by-step guide on how to set up