I created the logo and web design for Amara Clinic back in 2019 and have made a few updates over the years to keep the website fresh, and to ensure it uses the latest WordPress updates and PHP version. Most recently, in November 2026 I made a few more changes, updating the main hero image and to introduce a Blog.
The Logo Design
Back when I actually designed this logo, they were keen to use the vibrant pink colour, and a script style font. I tried a number of different fonts, which always have good or bad aspects depending on the lettering, whether the capital letters transition smoothly into the following lower case letters.
In this case, they were extremely keen on the font that we eventually chose, but it didn’t link together smoothly, so I outlined the letters and manually illustrated the lettering with smooth connections to convey a realistic hand written look. In 2025 I decided to add the circular icon using the letter A, so they could use it for social media profiles.
The Web Design
The initial web design was fairly similar to the updated website, but was not quite as clear when viewing on mobile. It was perfectly good, but not as good as the latest update! I also simplified the 2025 web design by removing some unnecessary elements like the hero slideshow on the home page, and made sure all text and buttons were easy to read when viewed on mobile.
VISIT : AMARACLINIC.CO.UK ❏
Marketing & SEO
As the initial web design was around six years old, I also made a number of changes to the SEO set-up, just the basic SEO aspects like image ALT tags and Title tags for links. It’s actually interesting to see an old website, which you haven’t looked at for years, and take a fresh look at the SEO set-up, there are always a few little tweaks you can make to improve the web design.
By introducing the Blog in 2026, we aimed to improve the search engine rankings by adding a few relevant articles about their treatments. This can be added to over time to keep generating good content.