Chromogenex

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OVERVIEW:

Chromogenex were a global brand who developed & manufactured laser technology for the medical & clinical industries. I worked with Chromogenex on a part time basis, where I designed & produced all marketing output, both digital & print.

 

Web Development

I was brought in mainly to update their corporate websites – and to make them responsive / mobile friendly. I also created websites for many of their VIP clients, helping with any marketing material such as adverts, email marketing & PPC campaigns.

The website style I created was rolled out to all of their product websites. They had several products, including i-Lipo, Regenlite, Phaser & Fusion – all of which had a dedicated website. Along with the website design, it was my job to implement & monitor SEO for all websites. Using Google Analytics & Webmaster Tools to monitor traffic & users behaviour.

 

Chromogenex Websites…

 

 

Email Marketing

Chromogenex used DotMailer to manage all email marketing, using various databases to target different audiences for different products. It was my job to create each email – designing each from scratch using Dreamweaver, using HTML & in-line CSS. I preferred to design from scratch rather than use a template, because you can make it truly responsive & minimalistic.

 

A recent email campaign…

 

i-Lipo-Email

 

 

Print & Exhibitions

I created all of the Chromogenex corporate literature – including product brochures, business cards & signage. I also produced all print advertising & exhibition display graphics.

 
CGX-Exhibition
 

Chromogenex would attend several trade shows each year, in the UK, Europe, Asia & the USA. I created all exhibition stands, producing large format PDF graphics for each display stand – which were always slightly different in layout, size & set-up.

 

A selection of adverts & exhibition designs…

 

 

Software / UI Design

One of the more recent products produced by Chromogenex required a touch-screen UI / User Interface design. The interface was created using vector graphics – creating a background, layout & a range of buttons / power level displays.

 
UI-Design
 
I was tasked with creating the UI – which required a scientific look & feel, yet making it obvious to the user & easy to use. I worked alongside the main product design engineer to ensure my graphics were appropriate & accurate.

The touch-screen software was created using Blend, which allowed the use of Vector Graphics. So I could create each button – in three states – un-active, active & hover. I used Adobe Illustrator to produce the graphics.

Chromogenex were bought out by a US investment company towards the end of 2015 & are no longer trading. I continue to work with several key figures & clients of Chromogenex on various new projects.