Chromogenex were a global brand who developed & manufactured laser technology for the medical & clinical industries. I worked with Chromogenex on a part time basis, where I designed & produced all marketing output, both digital & print.
I was brought in mainly to update their corporate websites – and to make them responsive / mobile friendly. I also created websites for many of their VIP clients, helping with any marketing material such as adverts, email marketing & PPC campaigns.
The website style I created was rolled out to all of their product websites. They had several products, including i-Lipo, Regenlite, Phaser & Fusion – all of which had a dedicated website. Along with the website design, it was my job to implement & monitor SEO for all websites. Using Google Analytics & Webmaster Tools to monitor traffic & users behaviour.
Chromogenex used DotMailer to manage all email marketing, using various databases to target different audiences for different products. It was my job to create each email – designing each from scratch using Dreamweaver, using HTML & in-line CSS. I preferred to design from scratch rather than use a template, because you can make it truly responsive & minimalistic.
A recent email campaign…
Print & Exhibitions
I created all of the Chromogenex corporate literature – including product brochures, business cards & signage. I also produced all print advertising & exhibition display graphics.
Chromogenex would attend several trade shows each year, in the UK, Europe, Asia & the USA. I created all exhibition stands, producing large format PDF graphics for each display stand – which were always slightly different in layout, size & set-up.
A selection of adverts & exhibition designs…
Software / UI Design
One of the more recent products produced by Chromogenex required a touch-screen UI / User Interface design. The interface was created using vector graphics – creating a background, layout & a range of buttons / power level displays.
I was tasked with creating the UI – which required a scientific look & feel, yet making it obvious to the user & easy to use. I worked alongside the main product design engineer to ensure my graphics were appropriate & accurate.
The touch-screen software was created using Blend, which allowed the use of Vector Graphics. So I could create each button – in three states – un-active, active & hover. I used Adobe Illustrator to produce the graphics.
Chromogenex were bought out by a US investment company towards the end of 2015 & are no longer trading. I continue to work with several key figures & clients of Chromogenex on various new projects.