Industry Experience
With experience in managing PPC campaigns for numerous companies, across many industries and with varying budgets, we know from experience that we use your budget effectively. The sales or leads that come in are the only statistics that matter.
Check out the competition
One of the first things we do when setting up a PPC campaign is to look at the competition, whether you have a difficult or easy task to get good results. Of course the budget can negotiate any challenges, but this needs to be identified at an early stage.
Fine Tuning Your Campaigns
Each company will have a specific service or product to advertise. Occasionally it takes a few weeks to whittle down the keywords to find the perfect balance, but this is done systematically by viewing the search terms and the success of each keyword over a period of weeks or months.
Keep it simple
We often find that reducing your keywords can have a positive effect. You should only be spending money on effective keywords, which means keeping it very simple. This then means that your entire budget can be spent on effective keywords, and not wasted on ineffective keywords.
Ignoring the recommendations
In recent years, PPC campaigns have become more and more automated, using AI learning to populate your campaign and to provide recommendations to improve your campaign. This can work well for a small local campaign, but for a national campaign, it is important to know which recommendations need to be ignored.
After experimenting and a lot of trial & error, we have learned that you really need to ignore many of the AI recommendations, that are mainly encouraging you to widen the net, hence spend money unnecessarily.
Measuring the success
With the introduction of Consent Mode, regarding privacy and cookies, it is getting more complicated to measure the success of a campaign – or more expensive to do it properly. But there are many other ways to measure the success, without using tracking cookies.
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