Online Advertising
We manage digital marketing campaigns spanning various industries & business styles. We understand that there is not one single platform or technique that works for everyone. We help companies decide upon how to get the best return.
SEO / Search Engine Optimisation
Using good website SEO techniques, we ensure that your search engine rankings are as good as they can be. Only after managing a large number of websites, over a long period of time, can you start to fine-tune your SEO skills. Or really find out what makes a difference, and what is not so important.
PPC Advertising
We manage the social media & Google Ads accounts for a number of companies, overseeing the paid campaigns to ensure they are effective. Different platforms will be more effective for certain products or services, depending upon the goal.
If the product or service is quite high end, or if it is a very new product, a simple Facebook / Instagram awareness campaign may be more effective than a Google Ads campaign, as many people may not be aware of the product. But if the product / service is widely know of, a Google Ads campaign may be far more effective and cheaper.
Work Examples
XL E-Commerce Website Design
LipoLas Website Management
SK Aesthetics Branding & Web Design
Exosomes Product Web Design
Persebelle UK Web Design
XL Aesthetics Branding
Social Media Graphics
We manage numerous social media accounts for various companies, including Facebook pages, Instagram, LinkedIn and Twitter accounts. We ensure all images are optimised for each platform and help to write the text content for posts, using links & hashtags where necessary.
Some companies like to manage most of their own updates, posting relevant and topical updates, and we just help them to create more complex campaigns which involve liking the post to a blog article, or synchronising a set of posts across all platforms.
Tagging Products
For companies with an e-commerce website, we help them to add products to Facebook and Instagram, allowing them to tag their products in their posts. This can generate a fair amount of sales and traffic if done well.
Paid Advertising
Facebook advertising can be very beneficial and generate lots of sales, but we have found that certain types of products work better than others. So Facebook ads can be expensive and not very effective if used incorrectly. Also, with the introduction of Apple’s iOS privacy rules, it can now be difficult to measure the performance of Facebook ads.
With a long background in all forms of PPC advertising, we can be confident of creating effective campaigns without needing to track people. Using Google Analytics & well structured campaigns, you can run these campaigns blindly if you know what the outcomes have been in the past.