Peonia Medical is an aesthetics & cosmetic surgery clinic with locations throughout the UK. We were asked to recreate their website, transitioning it from a Duda DIY website system to a WordPress website. During the transition we made a lot of changes to the design & layout, aiming to improve SEO and user navigation.
The main goals were to make the treatment pages easier to find, using simplified navigation, while retaining all URLs and SEO value from the previous website. We needed to add a number of new treatment pages, which made it necessary to simplify the navigation.
We refined the blog articles they already had, improving the blog in general and added a number of new blogs and categories, to ensure we had a range of different categories for SEO. We also added an e-commerce system which will be rolled out over the next few months.